Social Semiotics
A multidisciplinary discipline called social semiotics investigates the study of signs, symbols, and meaning-making behaviors in social and cultural contexts. It investigates how communication frameworks and practices of signification influence and mediate interpersonal relationships, identity construction, and cultural processes. Language, semiotics, sociology, anthropology, and other related fields are all included in social semiotics. A group of academics affiliated with the Centre for Contemporary Cultural Studies (CCCS) at the University of Birmingham, UK, in the 1970s is responsible for the development of social semiotics. Theorists like Roland Barthes, Stuart Hall, Dick Hebdige, and others who aimed to comprehend how signs and symbols function within social and cultural settings made up this group, often known as the Birmingham School. Because it enables us to better comprehend how signs and symbols influence social interactions, power structures, and cultural norms, social sem